CanEquity Mortgage Canada
Canadian mortgage rates,
mortgage calculator & news.

Canadian Mortgage News

August 2010 National News Archive


Related Links:
National Archive
2010 Archive
January 2010
February 2010
March 2010
April 2010
May 2010
June 2010
July 2010
August 2010
September 2010
October 2010
November 2010
December 2010

CanEquity Mortgage News RSS 2.0 Feed

CanEquity Mortgage News Atom Feed

About RSS and Atom Feeds

Portable Document Format Printable Version

CREA Launches New Fall Advertising Campaign

OTTAWA , Ontario, August 23, 2010 — The Canadian Real Estate Association (CREA) debuts a new national television commercial today featuring production and editing techniques developed specifically for this project and never before used in Canadian television advertising.

Shot in HD, the new commercial is called “Faces”, and it highlights the value REALTORS® bring to one of life’s biggest financial decisions – home buying and selling.

“REALTORS® help meet the unique needs of people who are buying or selling their home,” says CREA President Georges Pahud. “Just as peoples’ requirements are diverse, so too is the knowledge, expertise and services of the REALTOR® working to meet them. Whatever your needs, a REALTOR® can help.”

In the 30 second ad, viewers see and hear testimonials from several individuals about their experience with their REALTOR®. Women and men representing people from all walks of life talk about their unique needs when buying and selling a home. While they talk, their faces continually change, eventually becoming another person with another positive story. The commercial was created for CREA by Toronto ad agency CP+B Canada and uses special effects to bring traditional portraiture to life. The end result is a memorable and visually arresting spot for the digital age.

The television commercial is part of CREA’s 2010 fall advertising campaign, which runs from August 23rd through the week of October 18th.

CREA’s national ad campaign program started in 2006 and runs twice a year, in the spring and fall. Last fall’s ad, entitled “Never-ending Negotiations”, won a bronze award at this year’s national Marketing Awards.

News source: The Canadian Real Estate Association (CREA)


Top of page